Advertising

Our partnerships with local media companies provide a range of unique advertising opportunities for local businesses to target the people who are most likely to become real customers – people who live in the neighborhoods where their businesses are located. Advertisers also benefit from association with our media clients’ strong and trusted brands, which have set the standard in local news and information for decades.

Our solutions enable us to identify, down to the individual neighborhood level, where websites visitors are based. By matching these visitors to businesses in their own neighborhoods, 2 great things happen:

1. Visitors perceive the ads as more relevant and less intrusive to their experience on the Website, reducing the conflict and blurring the distinction between "content" and "advertising".
2. Based on the improved relevance, visitors are more likely to engage with the ads and advertisers are more likely to attract real customers.

Advertising opportunities include: