Espresso
Espresso is the best way to improve the profits generated by your current website. By taking advantage of our advanced traffic segmentation capabilities we are able to target different visitors to your site with the most appropriate advertising. Our specially trained sales team are experts in selling these targeted ad placements and can usually increase the profits generated from your website by 200% or more.
In addition to generating additional revenue from your existing traffic, Espresso increases the traffic reaching your website and improves visitors’ experience and propensity to return.
We provide a suite of best in class technologies aimed at making it easier for your potential visitors to discover your site on the major search engines, and to find what they are most interested in when they arrive.
The Espresso suite of site enhancements is continually expanding and includes:
- Search and Discovery – delivers a powerful, fast, faceted search and discovery experience with a wide range of additional capabilities including autosuggest, spell correction, “did you mean”, geographical awareness, bookmarking, customized headers and more.
- Precision Ad Targeting – provides segmentation at both a geographical and content category level, segmenting and increasing the value of large volumes of inventory.
- Recommendations – help direct visitors to additional content they may be interested in, keeping them on your site longer.
- Media Player with auto-queuing – a clean simple media player that takes advantage of our search capabilities to automatically queue follow-on videos, leading to a substantial increase in plays and related pre-roll advertising revenue.
Taking advantage of Espresso is easy – it can work seamlessly within your existing CMS system, complementing and extending its capabilities. Usually you can be up and running within a few weeks.
Contact us to learn what Espresso can do for your site and your bottom line.