News & Press Releases
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03/19/2013 DataSphere Makes Hottest Seattle Companies List - Awardees Announced by Lead411 In order to recognize the hottest technology companies in Seattle, Lead411 (http://www.lead411.com) is proud to announce the release of the 'Hottest Companies in Seattle" awards for 2013. See the complete list Read More |
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01/08/2013 The Neighborhood Watch - Community News Sites Owned in part by Fisher, Datasphere’s roster of media-company clients has grown from 90 to 136 in just the last year. Read More |
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12/11/2012 Local TV Stations The Sleeping Beasts in Hyperlocal News When we look at the hyperlocal news landscape, we tend to mostly talk about independent online publishers, local experiments by legacy newspapers, hyperlocal networks from large media companies, and smaller upstart networks working with new models. Read More |
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11/30/2012 DataSphere - Online Coupons Prove Value to SMBs Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don’t have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media company partners, while harnessing the media company’s local brand in each market. Read More |
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11/14/2012 DataSphere Technologies Ranked Number 83 Fastest Growing Company in North America DataSphere Technologies Ranked Number 83 Fastest Growing Company in North America on Deloitte’s 2012 Technology Fast 500™ Read More |
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11/13/2012 DataSphere teams up with Sinclair Broadcast Group web technology and sales solutions for media companies, today announced an agreement to launch new events calendars and specialized small business marketing solutions in 21 Sinclair Broadcast Group, Inc. markets across the U.S. including: Austin, Baltimore, Columbus, Dayton, Nashville and San Antonio. Featuring over 150,000 upcoming events, these calendars will be integrated into Sinclair’s television station websites to provide a comprehensive source for local events and activities in their respective markets. Read More |
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11/07/2012 Belo Corp. Unveils New Small Business Marketing Solutions, Local Events Content DALLAS, TX – (November 7, 2012) – Belo Corp. (NYSE: BLC) today announced an agreement to launch specialized small business marketing solutions in 14 Belo markets across the U.S. including Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Belo station websites will now provide small local businesses with the opportunity to advertise to targeted neighborhood-level audiences through a partnership with DataSphere Technologies. Read More |
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11/07/2012 Belo Stations Go Hyperlocal With DataSphere In a partnership with DataSphere Technologies, 14 Belo television markets will be getting hyperlocal websites featuring content about local events designed “to help advertisers reach the audiences most relevant to their businesses.” Belo Corp. is getting down to the neighborhood level to offer advertising to small businesses on targeted hyperlocal websites. The sites featuring content about local events are being launched through a partnership with DataSphere Technologies. Read More |
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11/07/2012 DataSphere Adds Belo to Its Community News Clients Hyperlocal middleman DataSphere has added Belo Corp. and 14 of its TV stations in top markets to its client list of broadcast chains who have gone digital at the community level. Read More |
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08/09/2012 Getting Local Online Ad Dollars to Flow Into Hyperlocal News Hyperlocal news sites are turning up everywhere, but ad dollars aren’t following them nearly as fast. Many news sites gross in “the $100,000 to $150,000 range,” some even less, says Gordon Borrell, CEO of Borrell Associates, which recently produced a report on the surge of revenue to the local digital space – showing that dollars are flowing everywhere except to hyperlocal news. Read More |
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05/24/2012 Will AZCentral’s Big Leap Into Hyperlocal Be Model for Other Newspapers? Another shrinking print newspaper — the Arizona Republic — has jumped big-time into the digital community journalism space. The Republic has launched 17 neighborhood sites on its AZCentral. The sites are powered by DataSphere, the Seattle-based middleman that is already providing the sales and technology support for community sites launched by Gannett’s TV stations in Top 20 markets. AZCentral is operated by the Republic and its sister TV station, Gannett’s KPNX (NBC). Read More |
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03/15/2012 Do Datasphere’s 50M UVs Make It a Model for Hyperlocal Scale? Patch brags, justifiably, about its reach — 9.9 million unique visitors per month. But that number is dwarfed by the reach of community sites operated by a collection of legacy TV stations powered by DataSphere Technologies – 50 million UVs. It’s amazing that the success of these stations’ sites doesn’t get a tenth of the attention (not all positive, of course) that’s lavished on Patch. Read More |
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03/13/2012 DataSphere Raises $8 Million to Further Accelerate Growth of Local Advertising Services Bellevue, WA - DataSphere Technologies, one of the fastest-growing online marketing companies in the US, has raised an $8 million series D round of funding. First Analysis, a leading private growth equity investor joined existing investors including OVP Venture Partners and Ignition Partners in funding the round. The investment will be used to expand service offerings and sales capacity, continuing DataSphere’s rapid growth in the $100 billion US local advertising market. Read More |
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03/13/2012 DataSphere Lands $8 Million in Additional Funding DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. With the new financing, the Seattle-based hyperlocal network has now raised a total of $32.5 million in four rounds. Read More |
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11/10/2011 Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online (Street Fight) Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. We asked Gary Cowan, senior vice president of products and marketing at Seattle-based Datasphere — which provides turnkey Web services to client stations — to talk about the trend and its significance. Read More |