Belo Stations Go Hyperlocal With DataSphere
In a partnership with DataSphere Technologies, 14 Belo television markets will be getting hyperlocal websites featuring content about local events designed “to help advertisers reach the audiences most relevant to their businesses.”
Belo Corp. is getting down to the neighborhood level to offer advertising to small businesses on targeted hyperlocal websites. The sites featuring content about local events are being launched through a partnership with DataSphere Technologies.
Fourteen Belo television markets will be getting the hyperlocal sites and Gary Cowan, SVP-product and marketing at DataSphere, tells TVNewsCheck that several are already up and operating. An example can be seen at http://events.kens5.com, associated with Belo’s KENS San Antonio. Visitors to the Belo events websites can search for local events by neighborhood, event type or timeframe.