DataSphere Adds Belo to Its Community News Clients

Wed, 11/07/2012
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Hyperlocal middleman DataSphere has added Belo Corp. and 14 of its TV stations in top markets to its client list of broadcast chains who have gone digital at the community level.

“Belo is continually looking for opportunities to help advertisers reach the audiences most relevant to their businesses and investing in solutions to improve the experience for our website visitors,” stated Joe Weir, Belo’s vice president/digital. “DataSphere’s solution offers a simple and effective mechanism for furthering both objectives.  We’re excited to take this next step in advancing Belo’s commitment to local content and to providing advertising solutions to small and medium-sized businesses.”